Email marketing.
New product announcements. Sales and promotions. Newsletters. There are countless reasons to communicate with your customers. Plus, it is inexpensive, effective, immediate, and targeted.
For just a fraction of the cost of traditional marketing methods like direct mail and advertising, email marketing campaigns are highly intuitive, returning valuable information on your customers and their habits. You can throw an email marketing campaign together in just a few hours and even see same-day results!
- Increase sales conversion. New customers visit your site an average of 9 times before placing their first order. Collecting email addresses is a great way to increase communication during this process - and helps boost your chances for getting that order.
- Generate repeat sales. Repeat customers spend an average of 33% more than new customers and are twice as likely to recommend you to someone they know. Keep in touch and increase the referral rate with an email marketing campaign.
- Know your customers. Email marketing is a great way to know what your customers are doing. You can see who is reading your emails, who is clicking through to your Website, and what links they are clicking on so you can better target your emails in the future.
- Increase Offline Purchases. Even if you don't offer online ordering, you can still benefit from email marketing. Surveys show that nearly 60% of email readers have made an offline purchase as a result of an email promotion.
HTML Email Templates.
We've all received them at one time or another: eye-catching, custom HTML emails. But how do you create them? There are really two ways you can go: create a template to use with your current email program or use a professional email marketing service. Each comes with its own advantages and disadvantages, and Agua Web Design can help you decide which one will work best for you. And once we help you make your decision, we will design an HTML template and teach you how to use it.
Self-service campaigns.
Agua Web Design recommends using Constant Contact to help manage your email marketing campaigns. Their Web-based utility is accessible from anywhere, is user-friendly, and takes care of all the details like managing your lists and providing campaign results. Plus, you can try them risk free with a 60 Day Free Trial
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Full-service campaigns.
Ok, so you understand the benefits of an email marketing campaign, but either have no idea where to start or don't have the time to do it. Delivering enticing subject lines, writing eye-catching copy, navigating ever-changing SPAM filters, and effectively analyzing open and click-through rates can be very intimidating.
Agua Web Design can manage your entire email marketing campaign, from designing your template and writing copy, to organizing your lists and analyzing campaign results. Whether you need someone to run the entire campaign or just want to get up and running, we are there to help. Contact us today and we will help you plan out a professional and lucrative email marketing campaign.
